[post_page_title]Stephen Curry[/post_page_title]
Nike likes to sign the top stars, but also wants to sign new up and coming stars whose profiles will grow thanks to their Nike endorsement. Fresh out of college, Stephen Curry was signed to the NBA in 2009 and was soon given a sponsorship from the sporting giants. They thought he might go far in the game, possibly being the next big thing. So it made sense that they wanted him on board early, in case he did make it to the top, as he would help them to bring in plenty of cash from customers. Curry was glad to sign his deal and, with the guarantee of Nike’s endorsement checks, was able to just focus on playing basketball.
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