[post_page_title]The $14 billion mistake[/post_page_title]
When Curry signed for Under Armor their stock prices jumped up dramatically from $47 to $120 per share. After a couple of years, Curry had managed to raise the value of Under Armor from $14 billion to $28 billion. That was an incredible $14 billion worth of revenue that all went to Under Armor and that Nike missed out on. It all happened because they mistook Kevin Durant for Stephen Curry, which turned out to be an incredibly expensive mistake by the sporting giants.
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