One Nike employee cost the company billions with this one simple mistake

[post_page_title]Upping the stakes[/post_page_title]
After bringing in so much revenue to their business, Under Armor realized that the $4 million per year they were paying Curry just wasn’t going to be enough to keep him there. They looked at striking a new deal that would ensure they got to keep their top star around for many more years to come, and to keep those dollars streaming into their shareholder’s pockets. He had raised Under Armor’s profile significantly, especially in the United States.