Michael Jordan and Nike had already teamed up at this point. But in 1997, the jumping Air Jordan brand really took off. The subsidiary began signing players such as Michael Finley, Eddie Jones, Vin Baker and Ray Allen. Air Jordan quickly became one of the top brands and the logo is just as recognizable as the Nike swoosh, if not more. At the moment, Air Jordan sponsors 21 active players in the NBA, including Carmelo Anthony, Chris Paul, Jimmy Butler, Russell Westbrook and Kawhi Leonard.
The goal for any basketball franchise is to build a dynasty that fans and experts will be talking about for