[post_page_title]The red uniform is thanks to Coca-Cola[/post_page_title]
While this wasn’t the first time Santa was seen dressed in red, it seems we all have the Coca-Cola soft drink company to thank for the popularity of this image. When the company began using him in their advertisements, the success shot sales through the roof.
When Coke started using the modern-day version of Santa – red coat with white fur lining, hat, and black boots – it simply stuck, and the jolly old man we know and love today was solidified. He is now a permanent and vital part of Christmas. Though this version of Santa is definitely a Christmas icon in America, his popularity is seen in many different cultures and countries.

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