During the first screenings of the film, Selznick, the producer, went to extreme lengths to keep things confidential. He kept things so under wraps that most who went to initial screenings of the film didn’t even know the name of the movie.
When early audiences were in their seats in theaters, they were then locked inside to ensure they didn’t leak any information to anyone. The early versions of the film were actually longer than the final cut, but audience feedback was incredibly positive regardless of the really long running time.
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